Repeatability vs. Luck

Is your go-to-market motion repeatable—or just a series of lucky swings?

A few early wins aren’t a strategy. They’re signals—if you know how to read them.

Buyer Understanding

Do you truly understand how your buyers buy—or just how you want to sell to them?
 
Knowing your ICP isn’t enough. You need to know their journey, their triggers, and who holds the real influence.

Value Clarity

Can your team explain your value proposition in a way that resonates with buyers—or just with each other?

What sounds good internally doesn’t always land externally. Your message should speak their language, not yours.

Priority Alignment

Does your solution map to your customer’s top priorities—or just your own narrative?
 
If you're not anchored to what they care about most, you're just another vendor with a pitch.