
double helix designs
77% of B2B buyers refuse to engage a sales person until they've done research.
How are you representing your brand to 77% of buyers?

01
OUR WHY

I've been in sales, business development, and design for 15+ years. Throughout my career, what has motivated me most is the opportunity to hone my craft and inspire others along the way.
The art of selling is like conducting a symphony--each instrument represents a different aspect of the selling process. My mission is simple: Ensure those pieces act in harmony, transforming barriers into pathways, and empower commercial leaders to excel at what they do best. Simply put, it's about creating space for talent to thrive, unleashing potential, and celebrating victories along the way.
I’ve had setbacks and I’ve had successes. I’ve been humbled and I’ve been honored. I hope to inspire others through what I’ve learned along the way.

why we exist.
Sales and Marketing leaders lack resources (FTE’s and $$$) to create powerful content that injects context into content. Brand stories and compelling value propositions are being held back by weak, overwhelming or cobbled-together content that misses the mark.
what we are.
Passionate about the art and science of selling. We are unrelenting in our desire to elevate sales and marketing professionals. We are committed to helping others. We are informed by where we’ve failed, and fueled by our where we’ve had success.
what we are not.
Generalists. Contractors. A Vendor. We are not an outsourced agency for your lead and demand generation strategy.
the value.
You have the raw ingredients, but need someone who can curate those ingredients and translate them into world class materials that will elevate your team. We are that someone who provides “ready-to-go” content that will drive value immediately.