You have a product that sells. Now you need a commercial organization that scales.
I work alongside founders to build sales teams, sharpen go-to-market strategy, and create the processes, discipline and leadership needed for predictable growth.
What worked to land your first customers often breaks when you try to build a team, forecast accurately, and win complex deals consistently.
These are commercial design problems. They can be solved systematically.
Strategy matters. So do hiring decisions, stage definitions, forecast reviews, and what happens in your next customer meeting. I help connect them.
What you learn in each cycle feeds back into the next.
From the first sales hire to a structured, accountable team. Design roles, hiring plans, compensation, onboarding, management rhythms and sales processes that support scale.
Clarify which customers to pursue, which problems to solve, how to position your value, and how to win complex enterprise decisions.
Create a repeatable operating cadence for pipeline creation, deal qualification, forecast inspection, conversion improvement and accountability.
Get experienced commercial leadership without assuming a permanent executive hire is the right first move. Work directly on decisions, execution and the development of your current leaders.
Experience across startup commercialization, enterprise sales and commercial transformation, applying the operating systems that help teams sell more consistently.
Head of Business Development
VP of Sales
Global VP
Examples are from Ryan's prior employment in operating roles, not double helix designs client engagements. Company names are withheld.
The GTM Diagnostic is free. Sprints, fractional leadership and coaching are paid engagements, scoped after we talk.
A focused 45-minute conversation about your commercial bottleneck, your current motion and the highest-priority next actions.
Request a GTM DiagnosticHands-on work on one defined commercial problem, with working deliverables and a clear handoff to your team. Example scopes:
Discuss a SprintRecurring, hands-on commercial leadership (often called a fractional CRO or VP of Sales) for founders, sales teams and managers during a growth transition.
Explore Fractional SupportPractical leadership and management development for first-time or evolving sales leaders, often sponsored by the CEO.
Discuss Coaching
I've spent my career inside commercial organizations: building teams, navigating complex enterprise deals, and creating the processes that make performance more predictable.
That includes almost 20 years in enterprise sales leadership, with commercial leadership roles at venture-backed startups (Head of Business Development, VP of Sales and Global VP) and deep experience selling into healthcare, where long cycles and large buying committees leave no room for vague value.
I started double helix designs to bring that operating experience directly to founders navigating the jump from early traction to repeatable growth. My approach is practical: diagnose what is constraining growth, build the systems and capabilities that matter, and work alongside the people responsible for execution.
Tell me where you're seeing friction: in your team, pipeline, strategy or execution. We'll start with a practical conversation about what needs to change.
Prefer email? ryan@doublehelixdesigns.org
Or connect on LinkedIn.
